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The path to product-market fit isn't linear...

Founder Lab

Every startup begins with a leap of faith. But success comes from systematically testing your vision against reality. We help you transform assumptions into knowledge through rapid experimentation and validated learning.

The path to product-market fit isn't linear. It requires continuous cycles of building MVPs, measuring results, and learning from real customer feedback. Our platform accelerates this process by helping you run more experiments, gather better data, and extract actionable insights faster.

Starting with our Customer Discovery suite, we're helping founders minimize waste and maximize learning at every step of their journey. Because the goal isn't just to build something – it's to build something people want.

Customer Discovery Suite

  • Value Proposition Testing:Rapidly validate your value hypothesis through systematic testing of customer needs, pains, and gains
  • Customer Persona Validation:Test assumptions about your early adopters through AI-generated personas and market simulations
  • Problem-Solution Fit Analysis:Measure how well your solution addresses validated customer problems through data-driven insights
  • MVP Experimentation:Run rapid experiments to test your riskiest assumptions before committing resources

Coming to the Platform

  • Customer Interview Simulation & Feedback Loop
  • Automated Customer Development Outreach
  • Validated Learning Dashboard

Start Testing Your Hypotheses: